Privacy Policy
Last Updated: January 2026
Dreams of Lullabies ("we," "us," "our," or "Company") operates dreamsoflullabies.ca ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using dreamsoflullabies.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletter subscriptions, or account registration, we may collect your name, email address, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, pages visited, and referring website.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to monitor Site activity and store user preferences.
- Usage Data: We collect information about how you interact with our Site, including click-through data, time spent on pages, and content preferences.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand Site traffic patterns and user behavior
- To track affiliate performance and commission attribution for sports betting operators
- To improve Site functionality, content, and user experience
- To send promotional content and updates (with your consent where required)
- To comply with legal obligations and prevent fraudulent activity
- To respond to your inquiries and provide customer support
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to track Site performance and user behavior through tools like Google Analytics.
- Affiliate Tracking Cookies: Used to track clicks and referrals to partner sports betting operators for commission purposes.
- Marketing Cookies: Used to deliver targeted advertising and remember user preferences.
Opt-Out Options: You can control cookies through your browser settings and refuse non-essential cookies. Most browsers allow you to delete or block cookies. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. Please note that refusing cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party sports betting operators and affiliate websites. We are not responsible for the privacy practices of these external sites. When you click on links to partner casinos or betting platforms, you leave our Site and enter their domain. We encourage you to review the privacy policies of any third-party websites before providing your personal information. Your use of third-party sites is governed by their own privacy policies, not this Privacy Policy.
Your Rights
Under Canadian privacy laws, including applicable provincial legislation, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Withdraw consent to collection and processing of your data
- Request deletion of your personal information (subject to legal retention requirements)
- Opt out of marketing communications at any time
- Lodge a complaint with your provincial privacy commissioner
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Analytical and usage data may be retained for up to 24 months. Affiliate tracking data is retained for the duration required by our partner operators and applicable law, typically 12-24 months. You may request deletion of your data at any time, subject to legal and contractual retention obligations. Deleted information may persist in backup copies for a limited period but will not be used for active purposes.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@dreamsoflullabies.ca
We will respond to your inquiry within 30 days. If you are unsatisfied with our response, you may file a complaint with your provincial privacy commissioner.